Back to plans & pricing

Every feature, explained

A complete guide to everything in our plans and add-ons: what each one does, which plans include it, and how it helps you win more clients or get more done in a day.

Build your plan

Website & booking

Custom business website

  • Basic included
  • Advanced included
  • Pro included
  • Expert included

We design and host a fast, modern website for your business on your own domain name. It showcases your services, service area, reviews, and photos of your work, and it is built from the ground up to turn visitors into booked jobs. Updates are handled by our team whenever you need them.

Why it matters: Your website is often the first impression a customer gets. A modern, fast site builds instant trust and keeps prospects from bouncing to a competitor.

Online booking

  • Basic included
  • Advanced included
  • Pro included
  • Expert included

Customers choose a service, see your real availability, and book instantly from your website at any hour. Bookings drop straight onto your calendar and both you and the customer receive a confirmation email.

Why it matters: Most consumers prefer booking online, and many will abandon a booking if they have to call during business hours. Letting customers book at 10pm captures jobs that would otherwise go to a competitor.

Operations dashboard & calendar

  • Basic included
  • Advanced included
  • Pro included
  • Expert included

Your operations dashboard, hosted on your own domain, is home base for the business. See today and the week ahead, add or move jobs by hand, cancel appointments, and access every tool in your plan from one place on your phone, tablet, or desktop.

Why it matters: One source of truth for your schedule means no double-bookings, no lost sticky notes, and less time spent managing the business instead of running it.

AI-assisted smart booking

  • Basic not included
  • Advanced included
  • Pro included
  • Expert included

Instead of making customers pick from a rigid menu, AI reads their plain-language description of the job, works out what it involves and how long it will take, and offers only the time slots that truly fit your calendar, crew, and travel time.

Why it matters: Right-sized appointments mean fewer overruns, fewer idle gaps, and more billable jobs per week.

AI instant estimates

  • Basic not included
  • Advanced included
  • Pro included
  • Expert included

As customers describe the job, AI produces an itemized cost range and a conservative time estimate, calibrated to your pricing and your local market. You control the rates, the margins, and which job types can be quoted automatically.

Why it matters: Customers who see a price right away are far more likely to book. Instant quotes also save you hours of driving out for estimates that never turn into jobs.

Smart scheduling & routing

  • Basic not included
  • Advanced included
  • Pro included
  • Expert included

Smart scheduling looks at job locations, durations, and crew availability to suggest the most efficient order for your day and to steer new bookings into slots that minimize backtracking across your service area.

Why it matters: Less windshield time means lower fuel costs and room for one more job a day.

Client experience

Client portal

  • Basic not included
  • Advanced not included
  • Pro included
  • Expert included

Give your customers a self-service portal on your domain where they can log in to reschedule, request additional work, or cancel appointments. Requests flow into your dashboard for approval. Pro includes up to 100 client accounts and Expert includes unlimited client accounts.

Why it matters: Self-service changes eliminate back-and-forth phone tag and make your business feel as easy to deal with as the big national brands.

Advanced client portal

  • Basic not included
  • Advanced not included
  • Pro not included
  • Expert included

The Expert client portal adds one-tap sign-up and login with Google, Apple, or Facebook, live job status with estimated arrival and completion times, the ability for customers to add notes, photos, and other details to a job, and a complete history of the work you have done for them.

Why it matters: A premium, transparent customer experience builds loyalty and repeat business. Customers who can see their history and job status call you back first.

Communication & marketing

Custom domain email

  • Basic included
  • Advanced included
  • Pro included
  • Expert included

Every plan includes professional email at your business domain, with one address per user account. Your primary address handles booking and reservation messages, so we recommend a standard name such as info@ or book@yourbusiness.com. Email is available in your portal and works with popular email apps like Outlook, Apple Mail, and Gmail. Extra addresses and forwarding to an existing inbox are available as add-ons.

Why it matters: A branded email address looks established and trustworthy, and it keeps business communication separate from your personal inbox.

Automated reminders

  • Basic not included
  • Advanced included
  • Pro included
  • Expert included

Customers automatically receive reminders ahead of their appointment with the time, address, and anything they need to prepare. On Pro and Expert, reminders can also go out by text message.

Why it matters: Reminders dramatically cut no-shows and last-minute cancellations, which protects your revenue for the day.

Text-message appointment management

  • Basic not included
  • Advanced not included
  • Pro included
  • Expert included

Send confirmations and reminders by text, and let customers reply to confirm, reschedule, or cancel. Replies are logged against the appointment in your dashboard automatically.

Why it matters: Text messages get opened and answered far more often than emails or voicemails, so confirmations actually get seen and fewer appointments fall through.

Text-message campaigns & surveys

  • Basic not included
  • Advanced not included
  • Pro included
  • Expert included

Add-on: $49/mo · standalone $99/mo

Send targeted promotions, seasonal reminders (like spring cleanups or furnace tune-ups), and quick satisfaction surveys by text to your customer list, with opt-in management and results tracked in your dashboard. Included on Pro and Expert, available as a $49/mo add-on for Basic and Advanced, or as a $99/mo standalone product.

Why it matters: Your past customers are your cheapest source of new work. A well-timed text can fill a slow week in an afternoon.

Finance

Online payments at booking

  • Basic not included
  • Advanced not included
  • Pro not included
  • Expert included

Add-on: $49/mo

Let customers pay a deposit or the full amount right when they book. We connect Stripe by default, and we can support other payment processors at your request. Included on Expert and available as a $49/mo add-on for every other plan.

Why it matters: Deposits all but eliminate no-shows, and getting paid up front improves your cash flow and cuts down on chasing invoices.

Custom invoice generation

  • Basic not included
  • Advanced not included
  • Pro included
  • Expert included

Add-on: $24/mo · standalone $24/mo

Turn a completed job into a branded invoice in seconds, pre-filled with the customer, line items, and totals. Send it by email or text and track what has been paid. Included on Pro and Expert and available as a $24/mo add-on or standalone product.

Why it matters: Invoicing the same day the work is done gets you paid faster and looks far more professional than a handwritten bill.

Expense tracking

  • Basic not included
  • Advanced not included
  • Pro included
  • Expert included

Add-on: $24/mo · standalone $24/mo

Photograph receipts, log materials and mileage, and assign expenses to jobs so you can see real profit per job. Included on Pro and Expert and available as a $24/mo add-on or standalone product.

Why it matters: Knowing your true job costs helps you price correctly, and organized records make tax season far less painful.

Bookkeeping

  • Basic not included
  • Advanced not included
  • Pro included
  • Expert included

Invoices, payments, and expenses are categorized automatically into a simple set of books, with profit-and-loss and summary reports you can hand straight to your accountant.

Why it matters: Always-current books mean you know where the business stands and never scramble at year end.

AI & integrations

Advanced AI features

  • Basic not included
  • Advanced not included
  • Pro included
  • Expert included

A suite of AI assistants that draft replies to customer messages, summarize jobs and notes, suggest follow-ups and upsells, and surface trends in your bookings and revenue.

Why it matters: AI handles the busywork of running the business, so you spend more of your day on billable work.

External tool integration

  • Basic not included
  • Advanced not included
  • Pro included
  • Expert included

Add-on: $499 setup + $99/mo per integration

We connect the platform to software you already rely on, such as bookkeeping or payroll software, diagnostic software, an existing project management platform, external calendars, or POS software and terminals. The tool must offer an API, import/export capability, or an interface our AI agent can interact with. Pro includes one integration and Expert includes two. More are available for $499 setup plus $99/mo each.

Why it matters: No rip-and-replace. Keep the tools your team already knows, and stop entering the same data in two places.

Custom AI-powered tools

  • Basic not included
  • Advanced not included
  • Pro not included
  • Expert included

Add-on: $299 setup + $99/mo per tool

We design and build AI-powered tools around your trade and workflow. Examples include load and wire-size calculators for electricians, code references for builders, materials and tool checklists, route-optimized day planners for landscapers, photo-based paint estimators for painters, and multimedia diagnostic assistants for mechanics. Expert includes three custom tools. More are available on any plan for $299 setup plus $99/mo each.

Why it matters: Tools that fit the way you actually work save time on every single job and set you apart from competitors using generic software.

Team & support

Employee & shift management

  • Basic not included
  • Advanced not included
  • Pro not included
  • Expert included

Create weekly shift schedules for every employee and crew, track who is working where, and let team members post coverage requests that coworkers can pick up. Managers approve swaps in one tap, and everyone gets notified when the schedule changes.

Why it matters: No more group-text scrambles when someone calls out. Shifts get covered faster and you always know who is on the job.

User accounts

  • Basic included
  • Advanced included
  • Pro included
  • Expert included

Add-on: $49/mo per user

Each plan includes a set number of user accounts: Basic includes 1, Advanced includes 2 (owner plus one employee), Pro includes up to 5 (owner plus four employees), and Expert includes unlimited accounts. Each account includes its own business email address. Only one active session is permitted per account at a time, so every team member needs their own login. Additional accounts are $49 per user per month.

Why it matters: Individual logins keep your data secure and give you a clear record of who scheduled, changed, or completed each job.

Priority support & success manager

  • Basic not included
  • Advanced not included
  • Pro not included
  • Expert included

Expert customers get priority handling on every support request, plus a dedicated success manager who helps with onboarding, suggests improvements, and plans new custom tools with you.

Why it matters: A partner who knows your business keeps everything running smoothly and makes sure you get full value from the platform.

Add-on services

Additional email address

$5/mo per address

Available on any plan

Add more addresses at your business domain for departments or purposes, like billing@, estimates@, or careers@yourbusiness.com.

Why it matters: Route different kinds of messages to the right place and look like an established operation.

Email forwarding

$5/mo per address

Available on any plan

Automatically forward mail sent to a business address to an existing inbox, such as your personal Gmail, so you never miss a message.

Why it matters: Keep a professional address without having to check yet another inbox.

Additional domain

$10/mo per domain

Available on any plan

Register additional domain names, like common misspellings, a local-area name, or a separate brand, and point them at your website.

Why it matters: Protect your brand and catch customers who type your name a little differently.

Google Maps business listing

$249 one-time

Available on any plan

We create, verify, and optimize your Google Business Profile with accurate hours, service area, categories, photos, and a booking link, so you show up in local searches and on Google Maps. One-time fee.

Why it matters: When people search for your trade near them, the map results are often the first thing they see and click.

Maps profile maintenance

$29/mo

Available on any plan

We keep your map listings active and healthy by responding to reviews, managing negative reviews professionally, and posting business updates, photos, and holiday hours.

Why it matters: Active, well-reviewed profiles rank higher and win more clicks than neglected ones.

Digital footprint & social media management

$249 setup + $79/mo

Available on any plan

The complete package. We establish and manage your Google Business Profile, Yelp, Facebook, Instagram, and X presence, with consistent branding and regular posts built from photos and content you upload through your portal.

Why it matters: Customers check you out online before they call. A consistent, active presence everywhere builds credibility and keeps you top of mind.

Job board

$24/mo

Available on any plan

Add a careers page to your website where you can post job openings and receive applications directly in your dashboard.

Why it matters: Hire straight from your own site without paying per-post job board fees.

AI job application sorting

$24/mo

Available on any plan

AI reads every application, scores it against the requirements you set, and gives you a ranked shortlist with a short summary of each candidate.

Why it matters: Spend your time interviewing the best candidates, not sorting resumes.

Custom business app (Android or Apple)

$749 setup + $49/mo per platform

Available on any plan

A custom Android or Apple (iPhone/iPad) app branded for your business, giving you and your team faster access to your custom tools and business dashboard from your phone or tablet. $749 one-time fee and $49/month per platform.

Why it matters: Open your schedule, estimates, and tools in one tap from the job site.

Client-facing app (Android or Apple)

$749 setup + $49/mo per platform

Available on any plan

A custom Android or Apple (iPhone/iPad) app for your customers. They can schedule bookings, check on job statuses, and make payments, and you can reach them with promotional push notifications. $749 one-time fee and $49/month per platform.

Why it matters: Keep your business on your customers’ home screens and bring them back for repeat work.